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Thursday, March 11, 2010
Wednesday, March 10, 2010
Guerrilla Tactics: Mobile Advertising
Mobile Phones are exploding in popularity. Any type of interactive mobile advertising will work for a couple of reasons:
-most people are always in a rush and have their phone on hand, a quick interactive mobile tactic can get people involved while on the move, and without totally interfering with their daily schedule.
-cell phones are "cool" and "hip" and "quick"
-it's a medium that almost EVERYONE has access to.
-Here is some info that could aid us in our guerrilla tactics:
http://www.fallon.com/work-client/2-NBC (go to the third video)
http://en.wikipedia.org/wiki/Mobile_advertising
http://advertising.microsoft.com/mobile-advertising
-most people are always in a rush and have their phone on hand, a quick interactive mobile tactic can get people involved while on the move, and without totally interfering with their daily schedule.
-cell phones are "cool" and "hip" and "quick"
-it's a medium that almost EVERYONE has access to.
-Here is some info that could aid us in our guerrilla tactics:
http://www.fallon.com/work-client/2-NBC (go to the third video)
http://en.wikipedia.org/wiki/Mobile_advertising
http://advertising.microsoft.com/mobile-advertising
Tuesday, March 9, 2010
New (Very Reliable) Paperboard!
Although this material isn't very transparent, it may be the most reliable:
-- Packaging Digest-- 2/1/2010
Kraftpak unbleached, uncoated virgin paperboard is described as a low-density product with strength and durability. The 2-ply board also has a consistent surface and an attractive, natural brown appearance and good printability, the co. says. The paperboard also features moisture-resistance and wet durability and works with many packaging applications.
Paperboard
-- Packaging Digest-- 2/1/2010
Kraftpak unbleached, uncoated virgin paperboard is described as a low-density product with strength and durability. The 2-ply board also has a consistent surface and an attractive, natural brown appearance and good printability, the co. says. The paperboard also features moisture-resistance and wet durability and works with many packaging applications. Kapstone, 847/239-8800.
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