Guerrilla Tactics: Mobile Advertising

Mobile Phones are exploding in popularity. Any type of interactive mobile advertising will work for a couple of reasons:

-most people are always in a rush and have their phone on hand, a quick interactive mobile tactic can get people involved while on the move, and without totally interfering with their daily schedule.
-cell phones are "cool" and "hip" and "quick"
-it's a medium that almost EVERYONE has access to.
-Here is some info that could aid us in our guerrilla tactics:

http://www.fallon.com/work-client/2-NBC (go to the third video)

http://en.wikipedia.org/wiki/Mobile_advertising

http://advertising.microsoft.com/mobile-advertising