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Thursday, March 11, 2010
Wednesday, March 10, 2010
Guerrilla Tactics: Mobile Advertising
Mobile Phones are exploding in popularity. Any type of interactive mobile advertising will work for a couple of reasons:
-most people are always in a rush and have their phone on hand, a quick interactive mobile tactic can get people involved while on the move, and without totally interfering with their daily schedule.
-cell phones are "cool" and "hip" and "quick"
-it's a medium that almost EVERYONE has access to.
-Here is some info that could aid us in our guerrilla tactics:
http://www.fallon.com/work-client/2-NBC (go to the third video)
http://en.wikipedia.org/wiki/Mobile_advertising
http://advertising.microsoft.com/mobile-advertising
-most people are always in a rush and have their phone on hand, a quick interactive mobile tactic can get people involved while on the move, and without totally interfering with their daily schedule.
-cell phones are "cool" and "hip" and "quick"
-it's a medium that almost EVERYONE has access to.
-Here is some info that could aid us in our guerrilla tactics:
http://www.fallon.com/work-client/2-NBC (go to the third video)
http://en.wikipedia.org/wiki/Mobile_advertising
http://advertising.microsoft.com/mobile-advertising
Tuesday, March 9, 2010
New (Very Reliable) Paperboard!
Although this material isn't very transparent, it may be the most reliable:
-- Packaging Digest-- 2/1/2010
Kraftpak unbleached, uncoated virgin paperboard is described as a low-density product with strength and durability. The 2-ply board also has a consistent surface and an attractive, natural brown appearance and good printability, the co. says. The paperboard also features moisture-resistance and wet durability and works with many packaging applications.
Paperboard
-- Packaging Digest-- 2/1/2010
Kraftpak unbleached, uncoated virgin paperboard is described as a low-density product with strength and durability. The 2-ply board also has a consistent surface and an attractive, natural brown appearance and good printability, the co. says. The paperboard also features moisture-resistance and wet durability and works with many packaging applications. Kapstone, 847/239-8800.
Wednesday, February 24, 2010
Product Inspiration: Keeping it Local.
Potential areas for Tru2u's factory are all rich in culture, design and unique aesthetic. By taking inspiration from local designs and patterns, we could add more depth to Tru2u's personality.
Designer: Luo Zheng from China
Designer: Tanya Berry from India
Designer: Jariya Kakaew from Thailand
Tuesday, February 23, 2010
Packaging: Cradle to Cradle Notes
Cradle to Cradle asks that we don't just do "less bad," but try to create "more good."
-What systems are needed to procure and process package materials?
-What are the material characteristics, and what is the impact on ecological and human health?
-Design the package to aid recycling and recovery.
-Think of the package as resource instead of a waste product.
-Reuse the package instead of recycling it. Reuse retains more value.
-What systems are required for reuse?
-Return the package to a biological cycle by composting.
-Eliminate anything impacting reuse or recycling.
-Design the package to be an asset with user value.
-Worst Case: Design the package to be easily burnable.
-Make the customer your partner when they return or compost the package.
-Waste = Food.
-Use solar income (don't spend down the bank account).
-Celebrate diversity (the world is full of niches).
-Biological nutrients can return to earth systems safely.
-Technical nutrients can be recaptured and used again safely without degrading in value.
-What systems are needed to procure and process package materials?
-What are the material characteristics, and what is the impact on ecological and human health?
-Design the package to aid recycling and recovery.
-Think of the package as resource instead of a waste product.
-Reuse the package instead of recycling it. Reuse retains more value.
-What systems are required for reuse?
-Return the package to a biological cycle by composting.
-Eliminate anything impacting reuse or recycling.
-Design the package to be an asset with user value.
-Worst Case: Design the package to be easily burnable.
-Make the customer your partner when they return or compost the package.
-Waste = Food.
-Use solar income (don't spend down the bank account).
-Celebrate diversity (the world is full of niches).
-Biological nutrients can return to earth systems safely.
-Technical nutrients can be recaptured and used again safely without degrading in value.
Where are your clothes made?
It’s not a hard question; your clothes are printed with it. The problem however is is that not everyone pays attention to the tag. Tru2U’s tags will specifically highlight just that: where it’s made. “Made in China” is not specific enough. What factory on what street of what city, of what region is all important to what you’re wearing and where it came from. It’s not a nagging call to action, or a guilt trip, but rather a reminder. A reminder that what you buy affects not just you, a reminder that you, whoever you are, can make a difference in real and simple way.
But what about you?
What makes you unique? Along the band of the underwear, will offer the consumer to make it unique and irreplaceable because your clothes are your canvas. Write your cause, write how you feel, or maybe just write your name. Your piece of Tru2U clothing is your piece and no one else’s.
What did your purchase do?
What specifically did you do with your purchase? Rarely do companies worry about this and even rarer do consumers. The clothing’s tag will give the buyer a specific outline on what their purchase has achieved. Go online, see the place it was created and those you helped. Involve yourself with the dialogue and know that your simple action can create a laundry list of influences.
It’s not a hard question; your clothes are printed with it. The problem however is is that not everyone pays attention to the tag. Tru2U’s tags will specifically highlight just that: where it’s made. “Made in China” is not specific enough. What factory on what street of what city, of what region is all important to what you’re wearing and where it came from. It’s not a nagging call to action, or a guilt trip, but rather a reminder. A reminder that what you buy affects not just you, a reminder that you, whoever you are, can make a difference in real and simple way.
But what about you?
What makes you unique? Along the band of the underwear, will offer the consumer to make it unique and irreplaceable because your clothes are your canvas. Write your cause, write how you feel, or maybe just write your name. Your piece of Tru2U clothing is your piece and no one else’s.
What did your purchase do?
What specifically did you do with your purchase? Rarely do companies worry about this and even rarer do consumers. The clothing’s tag will give the buyer a specific outline on what their purchase has achieved. Go online, see the place it was created and those you helped. Involve yourself with the dialogue and know that your simple action can create a laundry list of influences.
Monday, February 22, 2010
Concept Copy Ideation
3.0
We all need a little direction.
Trust yourself to navigate your own path.
Trust yourself to guide others along theirs.
Trust yourself to know when to follow and let them guide.
Underneath it all, trust yourself.
2.0
Underneath it all we all need a little direction.
Trust yourself to navigate your own direction.
Trust yourself to guide others along theirs.
Trust yourself to know when to follow and let them guide.
1.0
When using a map you are either an explorer or a guide.
Trust yourself to explore, to plot your course.
Trust yourself to be a guide. A guide into a new apparel production model, one that connects you to the person who makes your underwear.
Underneath it all, we all need a little direction.
"To ask for a map is to say, tell me a story."
We all need a little direction.
Trust yourself to navigate your own path.
Trust yourself to guide others along theirs.
Trust yourself to know when to follow and let them guide.
Underneath it all, trust yourself.
2.0
Underneath it all we all need a little direction.
Trust yourself to navigate your own direction.
Trust yourself to guide others along theirs.
Trust yourself to know when to follow and let them guide.
1.0
When using a map you are either an explorer or a guide.
Trust yourself to explore, to plot your course.
Trust yourself to be a guide. A guide into a new apparel production model, one that connects you to the person who makes your underwear.
Underneath it all, we all need a little direction.
"To ask for a map is to say, tell me a story."
Sunday, February 21, 2010
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