Tuesday, February 23, 2010

Where are your clothes made?
It’s not a hard question; your clothes are printed with it. The problem however is is that not everyone pays attention to the tag. Tru2U’s tags will specifically highlight just that: where it’s made. “Made in China” is not specific enough. What factory on what street of what city, of what region is all important to what you’re wearing and where it came from. It’s not a nagging call to action, or a guilt trip, but rather a reminder. A reminder that what you buy affects not just you, a reminder that you, whoever you are, can make a difference in real and simple way.

But what about you?

What makes you unique? Along the band of the underwear, will offer the consumer to make it unique and irreplaceable because your clothes are your canvas. Write your cause, write how you feel, or maybe just write your name. Your piece of Tru2U clothing is your piece and no one else’s.

What did your purchase do?

What specifically did you do with your purchase? Rarely do companies worry about this and even rarer do consumers. The clothing’s tag will give the buyer a specific outline on what their purchase has achieved. Go online, see the place it was created and those you helped. Involve yourself with the dialogue and know that your simple action can create a laundry list of influences.

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