Focused on College Concept

This was an alternative concept we came up with focusing more on the uniqueness of college life and connecting it to that of the the factory worker who will benefit simply from a purchase that you would be making anyways.

Everyone has bare essentials.
You don't need to give yours up to help others realize theirs.

With this we focus on the fact that there are "bare essentials" to every lifestyle in addition to the underwear you wear. Whether you identify yourself with frat boys, art kids or nerds there are attributes and objects that define you. Even the people who make your clothes across the world have essentials and by purchasing TRU2U you help them realize these essentials. Unlike so many other organizations that require you to spend a significant amount of money, time or lifestyle changes, with TRU2U you don't need to change in the slightest to help. All you need to do is wear TRU2U's "bare essentials". You can still play beer pong, have photo shoots or spend all weekend studying for that exam.

The packaging can play with the similarities / differences between the worker and college student's interests. Abbey brought up the idea of having one side being "your" side and the other being the workers side. One side having a typical American college trend with the other having a trend local to where it was created. Another option is to have one side designed by a local worker while the other is designed by American college students.

The product can play off these two worlds as well. The top band of the underwear being designed by the people who made it on one side while the other is that of local college students. Depending on the budget it can exclusive to regions of the US or America as a whole. The underwear can be reversible letting you wear whatever side you're in the mood for. Even if it wasn't meant to be reversible there are a lot of college students who I've heard of that once in a while when the laundry hasn't been done yet they turn their underwear inside out and this way they won't feel so bad when they do it. A more ambitious approach can be taken with this giving the entire underwear inside and out two separate designs. Depending on where the underwear is sold this could give an advantage over the rest of the stores since a majority of underwear is either plaid or a solid color.



I know we should stay away from tactics, but this is what popped into my head while working on this. Putting it in writing helped me to see the concept a little more completely.

Its a print ad showing a typical college beer pong party scene full of emotion. Two teams competing with stereotypical frat boy clothing, but one of the four people playing is out of place. One of them is whatever nationality the factory is home to, wearing a factory uniform, but still enjoying himself/herself as much as the others and everyone else is treating him/her like one of their own. Large copy vertically centered and to the left in a list style.

"Everyone has essentials:
red cups
ping pong balls
table
tuition"(off colored and something TRU2U helps their workers afford)

Bottom left has a small picture of the products with a header followed by small copy saying:

"You don't need to give yours up to help others realize theirs."
(Mission statement)

Bottom Right:

TRU2U Logo
"Bare Essentials"