Green Team Update:
With Hospital stays and towed vehicles, our group has been slightly set back this week, but we are developing the two concepts we appreciate the most:
Come together
This concept would involve every person, from every walk of life. We want to start an actual movement. We want to make people feel empowered, revolutionary. This concept will revolve around the idea of starting a revolution. We will stress the importance of joining others, inviting others to start wearing Tru2u products and represent the importance of sharing knowledge and wealth with those who are creating the clothing you had purchased.
Tactics: All viral, word of mouth, beautiful imagery and refreshing, light-hearted copy.
This would involve professional videos, mass social networking, public gatherings, and guerilla advertising
Individuality
This concept would take on a different path than the first. In this concept, we will focus on one consumer buying from one factory worker. We want to create an interaction between the consumer and the factory, whether through letters/postcards, blogs, tweets, etc.
Tactics: This concept would be a lot more visual, with elaborate graphics and print work. We want this concept to be as personal as possible, targeting the audience one by one. Prompting one person to do good for one other person will be the ultimate goal, a “pay-it-forward” effect.
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