REAL TACTICS

REAL /transparent, confident, honest/

our underwear is not organic, it is not green, it is not sustainable.
our underwear makes a real difference in the lives of young Chinese workers.
our mission can be made real with your help

- 24/7 video feed -
Each factory will have a live feed that will be visible online, this will highlight the transparent nature of TRU2U and will show that there are real people making these underwear.

- video diaries -
Providing young workers with video cameras so they can document the Verité programs they attend. This will maintain the real vibe because it is not produced it is what the workers want to show, not what a documentary wants to highlight.

- product -
After the workers attend the Verité programs they would be given the opportunity to draw, paint, or sketch. This imagery would be captured and would inspire the textile patterns used on the underwear again highlighting the real aspect of the power of the Verité programs and connecting the people wearing the underwear to the people who made the underwear.

These pattern produced by the workers can be labeled "first dance" "handshake" since it will be inspired by the Verité. This will highlight the human connections that we all have and connect our common experiences to theirs.

- web-fedex underwear tracker -
The TRU2U website would allow consumers to track where their underwear has been from the production process and the shipping process.