How we can achieve: By stripping everything away from the package we can stand out among the cluttered competition. Following a strict hierarchy on the packaging of 1. TRU2U 2. Size 3. Price will let shoppers find what they are looking for quickly. The brand message and cause will appear on the packaging, but it will appear in a place that can be viewed at home when the shopped is removing their underwear from the packaging. At this point they are more open to take in the information and the story behind their underwear.
Design & Packaging Ideation
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