Wednesday, February 3, 2010

SAVE TACTICS

SAVE /emotion based, simple, problem solving/

we are saving fabric by using surplus textiles sourced from rag mills around the world
you are ensuring the eduction of young workers in China
together we are saving the global production to consumption cycle


- product -
What if we could make the product more sustainable by using surplus textiles sourced from rag mills around the world. Not only could you feel good about buying underwear that helped educated young workers in China you can also feel good about buying a product that did not require as many new raw materials. The product will not be organic, it will not be completely sourced from surplus fabric, but a majority will be. It's a step in the right direction.

- adopt a factory, adopt a worker -
Each pair of underwear will have the name of the factory where is was made at on the packaging. Online customers will be able to learn more about the factory and would be able to give donations directly to that factory.

- packaging -
The bag that the underwear is packaged in is reusable in the sense that it can be shipped back to TRU2U and reused. After you purchase a pair of underwear you are encouraged to send back to TRU2U an article of clothing that can deconstructed and used as fabric or can be donated to the workers in the factory. Each package is already prepare with a mailing label and prepaid postage to be sent back to TRU2U.

- drop boxes -
There will also be drop boxes for fabric and clothing donations set up around college campuses.

- long term sustainability goal -
While the main goal of TRU2U is not to be a sustainable product line. It is something that we can reach for and try to achieve. Using surplus textiles is a step in the right direction. We would like to develop a plan for the long term on how TRU2U can be more sustainable.

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